‘Cheap’ new 2025/26 Wolves home kit draws negative response after apparent leak

Wolves’ new home shirt for the forthcoming 2025/26 season has allegedly been leaked online by a fan account – and initial reviews of the brand new kit have been less than generous.

An apparent concept version of next season’s jersey was revealed online by Talking Wolves, who noted that the photographs appeared to show a “prototype” of what will be Sudu’s second jersey made for the Premier League side?

But why has the new kit made a poor first impression, and is the unique deal with Sudu struggling to live up to its billing?

New Wolves 2025/26 home kit leaked

If the images above prove to be genuine, then Sudu haven’t tried anything too imaginative with the new Wolves jersey – the colour appears to be a little more yellow than ‘old gold’, but otherwise it’s a very straightforward take on a design which has changed very little over the years.

Thick black sleeves and an equally meaty collar line the kit, which appears to have a honeycomb pattern woven into the fabric. The only other design tweak is the phrase ‘One Pack’ stitched into the nape of the neck.

Early responses from some fans on social media have described the jersey as looking like “cheap tat”, while another commenter described the colour as being “off”. Others criticised the presence of a prominent gambling sponsor, with one more season until a ban on betting firms being front-of-shirt sponsors comes into force.

There were some positive comments, especially concerning the hefty collar, and at least one fan viewed the new shirt as “clean and classy”, while another described it as having “Karl Henry vibes”.

Are Sudu living up to their promises?

Perhaps more controversial than the precise colour or design is the kit manufacturer, Sudu, who are backed by Wolves owners Fosun and started outfitting the club last season.

Sudu took the gig amid promises to put “club and fans first”, with Wolves general manage of marketing Russell Jones saying at the start of the deal: “For far too long, top-tier clubs like Wolves have been held to template designs. This partnership enables Wolves to work with fans and players to create technical products with our heritage at the forefront of design.”

It's debatable whether the opportunity to branch out from templates with more bespoke designs has led to much innovation, given the details of the ‘leaked’ new jersey, and it also remains to be seen whether Sudu’s kits will continue to come in cheaper than those of Wolves’ rivals.

Replica jerseys were priced at £58 last season, less than many other Premier League clubs, with the deal with Sudu cited as the reason for the lowered cost. More expensive ‘pro’ editions of the jerseys, which were made from the same material as the kits worn by the players, retailed at £100.

An exact date for the unveiling and release of Wolves’ new kit has not been set and prices for the 2025/26 season remain unconfirmed, but based on the initial fan reaction a continuation of lower costs may be key to Sudu’s latest design being viewed in a positive light. We are, after all, living in age when clubs are largely gunning harder than ever for the contents of fans’ wallets.